Customer Sense : How the 5 Senses Influence Buying Behavior Hardback
by Aradhna Krishna
Hardback
Description
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact.
Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Information
-
Out of stock
- Format:Hardback
- Pages:185 pages, XIII, 185 p.
- Publisher:Palgrave Macmillan
- Publication Date:13/03/2013
- Category:
- ISBN:9780230341739
Other Formats
- PDF from £38.24
- Paperback / softback from £32.55
Information
-
Out of stock
- Format:Hardback
- Pages:185 pages, XIII, 185 p.
- Publisher:Palgrave Macmillan
- Publication Date:13/03/2013
- Category:
- ISBN:9780230341739