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International Business and Europe in Transition, Hardback Book

International Business and Europe in Transition Hardback

Edited by Fred Burton, Mo Yamin, Stephen Young

Part of the The Academy of International Business series

Hardback

Description

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe.

Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

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