Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Seeing the How : Transforming What People Do, Not Buy, To Gain Market Advantage, Hardback Book

Seeing the How : Transforming What People Do, Not Buy, To Gain Market Advantage Hardback

Hardback

Less than 10 available - usually despatched within 24 hours

Description

Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience.

It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage. Two years ago, Zoom was unknown to most, six years ago, Netflix was a DVD delivery service.

We ride in Ubers and stay with our families in Airbnb homes.

We share Spotify playlists, refresh our closets with Bonobos, and pamper our pets with Chewy.

We set up meetings with Calendly and pay bills with Venmo.

The speed with which these disruptions to how we do things, and the enormous profits that come with changing daily routines, is breakneck and only point the way for other industries to carve out market dominance. Seeing the How brings together data-driven research on consumer behavior, behavioral psychology, marketing analysis, and storytelling to provide a framework to help identify the methods by which business leaders can make these experience disruptions possible.

Allen P. Adamson, an expert in branding, experience creation, and innovation strategy offers businesses a step-by-step guide to breaking into the market based on the tactics of the biggest experience disruptors out there, including Netflix, Apple, Warby Parker, and Stitch Fix. These businesses speak to market segments and consumers that are diverse and far-flung.

What they share is the extent to which they are experience disruptors.

Their successes derive from their ability to make the stuff of daily life different, better, and easier. Successful experience disruption is the de facto new competitive advantage across all categories.

With Seeing the How you’ll have the strategy necessary to bring your disruption to life, command market segments, and cultivate consumer loyalty.

Information

Save 18%

£25.00

£20.29

Less than 10 available - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information