Dynamic Models of Advertising Competition
Gary M. Erickson
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Innovation and Marketing in the Pharmaceutical Industry : Emerging Practices, Research, and Policies
Min Ding
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Market Segmentation : Conceptual and Methodological Foundations
Michel Wedel
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Market Segmentation : Conceptual and Methodological Foundations
Michel Wedel
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Innovation and Marketing in the Pharmaceutical Industry : Emerging Practices, Research, and Policies
Min Ding
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