Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them
Michael J. Silverstein
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The $10 Trillion Prize : Captivating the Newly Affluent in China and India
Michael J. Silverstein
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Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market
Michael J. Silverstein
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Women Want More
Michael J. Silverstein
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Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market
Michael J. Silverstein
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