Corporate Brand Management International Tatiger Unternehmen : Verhaltenswissenschaftliche Analyse Interner Und Externer Zielgruppeneffekte Unter Berucksichtigung Landeskultureller Aspekte
Judith Giersch
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Branchenubergreifende Analyse Des Aufbaus Einer Starken Retail Brand : Verhaltenswissenschaftliche Analyse in Funf Einzelhandelsbranchen Unter Anwendung Der Mehrgruppenkausalanalyse
Frank Halsig
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European Retail Research : Issue I Volume 23
Bernhard Swoboda
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Die Servicefunktionen Des Grosshandels ALS Erfolgsfaktoren : Eine Empirische Analyse Basierend Auf Einer Weiterentwicklung Der Theorie Der Handlungsfunktionen Und Dem Ressourcenbasierten Ansatz
Sara Samadi
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Muster Erfolgreicher Internationalisierung Von Handelsunternehmen : Eine Empirische Analyse Auf Basis Des Konfigurationsansatzes Und Des Integration-Responsiveness-Frameworks
Sandra Schwarz
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European Retail Research : 2009 - Volume 23 Issue II
Peter Schnedlitz
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European Retail Research : Volume 24 Issue I
Peter Schnedlitz
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European Retail Research : 2010 | Volume 24 Issue II
Dirk Morschett
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Fallstudien Zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Andreas Al-Laham
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Handbuch Handel : Strategien - Perspektiven - Internationaler Wettbewerb
Joachim Zentes
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European Retail Research : 2008 | Volume 22
Bernhard Swoboda
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Bernhard Swoboda
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European Retail Research : 2010 I Volume 24 Issue I
Peter Schnedlitz
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Kooperationen, Allianzen und Netzwerke : Grundlagen - Ansatze - Perspektiven
Joachim Zentes
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European Retail Research : 2013, Volume 27, Issue I
Hanna Schramm-Klein
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European Retail Research : 2013, Volume 27, Issue I
Hanna Schramm-Klein
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European Retail Research : 2013, Volume 27, Issue II
Thomas Foscht
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European Retail Research : 2013, Volume 27, Issue II
Thomas Foscht
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European Retail Research : 2014, Volume 28, Issue I
Thomas Foscht
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European Retail Research : 2014, Volume 28, Issue I
Thomas Foscht
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