European Retail Research Paperback / softback
Edited by Bernhard Swoboda, Dirk Morschett, Thomas E. Rudolph, Peter Schnedlitz, Hanna Schramm-Klein
Part of the European Retail Research series
Paperback / softback
Description
Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008).
A number of - cent developments in this field threaten to further weaken the role of traditional retailing in a number of sectors where retailers and intermediaries have always played an important role.
Music, entertainment, press, printing/publishing and traditional travel agents are some of the branches that have already felt the negative effects of Internet-enabled disintermediation.
The web has made possible the direct contact between producers and consumers, making the physical retailer of information-based products or intangibles redundant.
These developments are widely seen as effects of the Internet evolution and have been ext- sively discussed and debated.
However, over the last three years, a new generation of online tools, applications and approaches such as blogs, wikis, online communities and virtual worlds, commonly referred to as Web 2. 0 or Social Media, are increasingly attracting the - tention of practitioners and, recently, of academics.
As often happens when revolutionary - novations become booming business, research and theoretical underpinning on the Web 2. 0 issue is still very limited and there is not even a generally accepted definition.
What most people would agree though is that a fundamental element of Web 2.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:227 pages, 39 black & white tables, biography
- Publisher:Springer Fachmedien Wiesbaden
- Publication Date:28/10/2008
- Category:
- ISBN:9783834910844
Information
-
Item not Available
- Format:Paperback / softback
- Pages:227 pages, 39 black & white tables, biography
- Publisher:Springer Fachmedien Wiesbaden
- Publication Date:28/10/2008
- Category:
- ISBN:9783834910844
