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The Sports Event Management and Marketing Playbook, Hardback Book

The Sports Event Management and Marketing Playbook Hardback

Part of the The Wiley Event Management Series series

Hardback

Description

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event?

A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

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