The He-Man Effect : How American Toymakers Sold You Your Childhood Hardback
by Brian "Box" Brown
Hardback
Description
Brian "Box" Brown brings history and culture to life through his comics.
In his new graphic novel, he unravels how marketing that targeted children in the 1980s has shaped adults in the present. Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children.
But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda?Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond.
Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit.
Information
-
In Stock - usually despatched within 24 hours
- Format:Hardback
- Pages:272 pages, black and white illustrations throughout
- Publisher:Roaring Brook Press
- Publication Date:11/07/2023
- Category:
- ISBN:9781250261403
£22.99
£17.05
Information
-
In Stock - usually despatched within 24 hours
- Format:Hardback
- Pages:272 pages, black and white illustrations throughout
- Publisher:Roaring Brook Press
- Publication Date:11/07/2023
- Category:
- ISBN:9781250261403