The Song of Significance
Seth Godin
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Switch : How to change things when change is hard
Dan Heath
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This is Marketing : You Can't Be Seen Until You Learn To See
Seth Godin
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Purple Cow : Transform Your Business by Being Remarkable
Seth Godin
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Decisive : How to make better choices in life and work
Chip Heath
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We Are All Weird : The Myth of Mass and The End of Compliance
Seth Godin
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Upstream : How to solve problems before they happen
Dan Heath
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