Purple Cow : Transform Your Business by Being Remarkable eAudiobook MP3
by Seth Godin
Narrated by Seth Godin
eAudiobook MP3
Description
Brought to you by Penguin.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
(c) Seth Godin 2005 (P) Penguin Audio 2020
Information
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eAudio Download - Immediately Available
- Format:eAudiobook MP3
- Run-time:0 hours 0 mins
- File size:0MB
- Publisher:Penguin Books Ltd
- Publication Date:24/11/2020
- Category:
- ISBN:9780241992203
Other Formats
- Paperback / softback from £9.65
- EPUB from £9.99
Information
-
eAudio Download - Immediately Available
- Format:eAudiobook MP3
- Run-time:0 hours 0 mins
- File size:0MB
- Publisher:Penguin Books Ltd
- Publication Date:24/11/2020
- Category:
- ISBN:9780241992203