Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Emotion by Design : Creative Leadership Lessons from a Life at Nike, eAudiobook MP3 eaudioBook

Emotion by Design : Creative Leadership Lessons from a Life at Nike eAudiobook MP3

Narrated by Greg Hoffman

eAudiobook MP3

eAudio Download - Immediately Available
Please note: eAudiobooks can only be purchased with a UK issued credit card.

Description

Brought to you by Penguin.

From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation, or understanding how to turn a mere campaign into a global movement.

The result is revelatory way to build your creative advantage, developed during a career at the coolest brand on earth. We can all harness the power of Emotion by Design.

(c) Greg Hoffman 2022 (P) Penguin Audio 2022

Information

Other Formats

Save 20%

£10.83

£8.66

eAudio Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Download and listen

eAudiobook

eAudiobook Help

Is this the right eAudiobook for my device? How do I download this eAudiobook? See help and FAQs pages

Information