Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. Oswald
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The Fabric of Interface : Mobile Media, Design, and Gender
Stephen Monteiro
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Consumer Behavior and Culture : Consequences for Global Marketing and Advertising
Marieke de Mooij
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The Politics of Mass Digitization
Nanna Bonde Thylstrup
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The Digital Plenitude : The Decline of Elite Culture and the Rise of New Media
Jay David Bolter
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The Artist in the Machine : The World of AI-Powered Creativity
Arthur I. Miller
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Material Noise : Reading Theory as Artist's Book
Anne M. Royston
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Autographic Design : The Matter of Data in a Self-Inscribing World
Dietmar Offenhuber
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Kinderculture : The Corporate Construction of Childhood
Shirley R. Steinberg
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Kinderculture : The Corporate Construction of Childhood
Shirley R. Steinberg
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Consuming Reality : The Commercialization of Factual Entertainment
J. Deery
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Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective
S. Bullo
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Market Mediations : Semiotic Investigations on Consumers, Objects and Brands
B. Heilbrunn
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Corpus Linguistics and the Analysis of Sociolinguistic Change : Language Variety and Ideology in Advertising
Joan O'Sullivan
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Corpus Linguistics and the Analysis of Sociolinguistic Change : Language Variety and Ideology in Advertising
Joan O'Sullivan
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Advertising Media Planning : A Brand Management Approach
Larry D. Kelley
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Advertising Media Planning : A Brand Management Approach
Larry D. Kelley
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Environmental Advertising in China and the USA : The desire to go green
Xinghua Li
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Environmental Advertising in China and the USA : The desire to go green
Xinghua Li
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Identity Games : Globalization and the Transformation of Media Cultures in the New Europe
Aniko Imre
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Digital Media and Democracy : Tactics in Hard Times
Megan Boler
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Generation Digital : Politics, Commerce, and Childhood in the Age of the Internet
Kathryn C. Montgomery
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