Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Enterprise Relationship Management : A Paradigm For Alliance Success, Paperback / softback Book

Enterprise Relationship Management : A Paradigm For Alliance Success Paperback / softback

Paperback / softback

Pre-Order

Description

In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships.

Competition is no longer between individual organisations but between alliances of companies and networks of supply chains.

Richard Gibbs and Andrew Humphries provide a practical guide to the management process and skill sets needed for co-ordinating the business activities that are essential to creating a competitive advantage.

Their eight partnership types developed from earlier research help readers adapt their relationship strategies to the different opportunities that present themselves and focus their greatest time and resources on the collaborations that offer the greatest value.

The text includes an explanation of the context for collaboration, the principles and drivers for success, as well as techniques for appraisal and management.

This is an excellent overview of the tools, techniques and philosophies behind an enterprise?€?s successful management of its strategically important relationships.

Enterprise Relationship Management will help ensure your organisation has the requisite ability to form, manage, retire and exit partnerships in a fluid and agile way.

Whether you are in sales or marketing or finance and operations, this book will show you how to get the most from your partnerships.

Information

Other Formats

Save 5%

£31.99

£30.39

Pre-Order
Pre-Order
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information