A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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Marketing Management, Global Edition -- (Perpetual Access)
Philip Kotler
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Marketing Management, Global Edition -- (Perpetual Access)
Philip Kotler
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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Summary of Matthew Dixon and Brent Adamson's The Challenger Sale
IRB Media
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Summary of Russell Brunson & Robert Kiyosaki's Expert Secrets
IRB Media
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Summary of Donald Miller & Dr. J.J. Peterson's Marketing Made Simple
IRB Media
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Summary of Simon Kingsnorth's Digital Marketing Strategy
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Summary of April Dunford's Obviously Awesome
IRB Media
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Summary of Neil A. Fiore's The Now Habit
IRB Media
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Summary of Jordan Belfort's Way of the Wolf
IRB Media
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Summary of Sabri Suby's Sell Like Crazy
IRB Media
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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
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MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, Global Edition
Philip Kotler
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