Buyer Personas : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Adele Revella
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If You're Not First, You're Last : Sales Strategies to Dominate Your Market and Beat Your Competition
Grant Cardone
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Relationship Marketing in the Digital Age
Robert Palmatier
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Omni-Channel Retail and the Supply Chain : Working Together for a Competitive Advantage
Paul Myerson
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Events Marketing Management : A consumer perspective
Ivna Reic
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The Ultimate Sales Book : Master Account Management, Perfect Negotiation, Create Happy Customers
Christine Harvey
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Not for Free : Revenue Strategies for a New World
Saul J. Berman
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Marketing and Managing Tourism Destinations
Alastair M. Morrison
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Safety-II in Practice : Developing the Resilience Potentials
Erik Hollnagel
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Never Mind the Sizzle...Where's the Sausage? : Branding based on substance not spin
David Taylor
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Comparative Corporate Governance : A Research Overview
Thomas Clarke
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The Neuroscience of Selling : Proven Sales Secrets to Win Over the Buyer's Heart and Mind
Asher John Asher
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Marketing Management : A Relationship Approach
Svend Hollensen
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Marketing Management, Global Edition -- (Perpetual Access)
Philip Kotler
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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Partnership Marketing : How to Grow Your Business and Transform Your Brand Through Smart Collaboration
Ron Kunitzky
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