Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie Hendershot
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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How not to Plan : 66 ways to screw it up
APG Ltd
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The Brand Book: How to build a profitable brand - fast, effectively and efficiently
Thomas Oosthuizen
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Summary: Building Strong Brands
BusinessNews Publishing
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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The Achieving Society
Prof. David C. McClelland
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How To Write A Good Advertisement: A Short Course In Copywriting
Victor O. Schwab
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Summary: Epic Content Marketing
BusinessNews Publishing
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Summary: Positioning: The Battle for Your Mind
BusinessNews Publishing
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Summary: The 22 Immutable Laws of Marketing
BusinessNews Publishing
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Zucked : Waking Up to the Facebook Catastrophe
Roger McNamee
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Summary: The Power of Visual Storytelling : Review and Analysis of Walter and Gioglio's Book
BusinessNews Publishing
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Summary: Full Frontal PR : Review and Analysis of Laermer and Prichinello's Book
BusinessNews Publishing
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How to Get to Great Ideas : A system for smart, extraordinary thinking
Dave Birss
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Strategic Financial and Investor Communication : The Stock Price Story
Ian Westbrook
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Drunk Tank Pink : The Subconscious Forces that Shape How We Think, Feel, and Behave
Adam Alter
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Summary: The Referral Engine
BusinessNews Publishing
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