Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin
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Small is the New Big : And 183 Other Riffs, Rants and Remarkable Business Ideas
Seth Godin
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Summary of Matthew Dixon's The Effortless Experience
IRB Media
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Summary of Robert McKee & Thomas Gerace's Storynomics
IRB Media
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Summary of Marty Neumeier's The Brand Gap
IRB Media
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Summary of B. Joseph Pine II & James H. Gilmore's The Experience Economy, With a New Preface by the Authors
IRB Media
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Summary of Leah Buley's The User Experience Team of One
IRB Media
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Summary: It's Not What You Say...It's What You Do
BusinessNews Publishing
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Summary: Max-e-Marketing in the Net Future
BusinessNews Publishing
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Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards
BusinessNews Publishing
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Summary: Reality Check
BusinessNews Publishing
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Summary: Stop and Sell the Roses
BusinessNews Publishing
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Summary: The Internet Publicity Guide
BusinessNews Publishing
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Summary: The Microsoft Way
BusinessNews Publishing
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Summary: The Soul of the New Consumer
BusinessNews Publishing
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Summary: The Wizard of Ads
BusinessNews Publishing
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Summary: Twitter Power
BusinessNews Publishing
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Summary: What Were They Thinking?
BusinessNews Publishing
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