Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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Marketing Firm : Economic Psychology of Corporate Behaviour
Kevin J. Vella
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System
Philip Kotler
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System
Philip Kotler
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Market Your Way to Growth : 8 Ways to Win
Philip Kotler
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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