Summary of Stephan Schiffman's The 25 Most Common Sales Mistakes and How to Avoid Them
IRB Media
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Summary of Ulrik Lehrskov-Schmidt's The Pricing Roadmap
IRB Media
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Marketing Plans for Services : A Complete Guide
Malcolm McDonald
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Marketing Plans for Services : A Complete Guide
Malcolm McDonald
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Summary of Paul Smith's Sell with a Story
IRB Media
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Summary of Seth Godin's This is Marketing
IRB Media
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Summary of Donald Miller's Building a StoryBrand
IRB Media
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Summary of Gary Halbert & Bond Halbert's The Boron Letters
IRB Media
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Summary of Matthew Dixon's The Effortless Experience
IRB Media
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Summary of Robert McKee & Thomas Gerace's Storynomics
IRB Media
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Summary of Marty Neumeier's The Brand Gap
IRB Media
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