Marketing Research: An Applied Orientation, Global Edition
Naresh K. Malhotra
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Decoded : The Science Behind Why We Buy
Phil Barden
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Francis Buttle
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Marketing Research : Applied Insight
Dan Nunan
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Key Marketing Metrics : The 50+ metrics every manager needs to know
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad
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Basic Marketing Research : Pearson New International Edition
Naresh K. Malhotra
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Summary: The Lean Product Playbook
BusinessNews Publishing
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Kate Bolton
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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The Essentials of Contemporary Marketing
Mo Willan
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The Practice of Market Research : From Data to Insight
Yvonne McGivern
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Consumer Psychology 2e
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Vested Outsourcing, Second Edition : Five Rules That Will Transform Outsourcing
K. Vitasek
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Summary: Getting Everything You Can Out of All You've Got
BusinessNews Publishing
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Relationship Marketing in the Digital Age
Robert Palmatier
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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