Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Customer Relationship Management : Concepts and Technologies
Francis Buttle
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
Richard L. Oliver
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
Richard L. Oliver
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Building Customer-brand Relationships
Don E. Schultz
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The Essentials of Marketing Research
Lawrence Silver
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Customer Relationship Management : Concepts and Technologies
Francis Buttle
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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The Challenge for Japanese Multinationals : Strategic Issues for Global Management
H. Takahashi
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Stated Choice Methods : Analysis and Applications
Jordan J. (University of Sydney) Louviere
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Market Analysis : Assessing Your Business Opportunities
William Winston
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The Handbook of Brand Management Scales
Lia Zarantonello
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None Agricultural Price Formation in Theory and Reality
Ulrich Koester
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Social Marketing Research for Global Public Health : Methods and Technologies
W. Douglas Evans
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Social Marketing Research for Global Public Health : Methods and Technologies
W. Douglas Evans
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Handbook of Culture and Consumer Behavior
Sharon Ng
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Handbook of Tourist Behavior : Theory & Practice
Metin Kozak
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Global Competition Between and Within Standards : The Case of Mobile Phones
Jeffrey L. Funk
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Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-war Consumer Culture
S. Schwarzkopf
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