The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Why Men Marry Some Women and Not Others : How to Increase Your Marriage Potential by Up to 60%
John T. Molloy
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Essentials of Marketing Research
Naresh K. Malhotra
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Understanding Children as Consumers
David W (University of Edinburgh, UK) Marshall
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Infinite Possibility : Creating Customer Value on the Digital Frontier
B. Joseph Pine
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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Exploring Marketing Research (with Qualtrics Printed Access Card)
Babin/Zikmund
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Doing Research Projects in Marketing, Management and Consumer Research
Chris Hackley
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Qualitative Marketing Research : A Cultural Approach
Johanna (Aalto University, Finland) Moisander
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Qualitative Consumer and Marketing Research
Russell W. (York University, Canada) Belk
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The Quintessence of Intercultural Business Communication
Melanie Moll
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Summary: The Power of Pull
BusinessNews Publishing
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Summary: The Referral Engine
BusinessNews Publishing
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Summary: Advanced Selling Strategies
BusinessNews Publishing
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Summary: Experiential Marketing
BusinessNews Publishing
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Summary: Flip the Funnel
BusinessNews Publishing
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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