Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Decoded : The Science Behind Why We Buy
Phil Barden
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Marketing Metrics : The Manager's Guide to Measuring Marketing Performance
Paul W. Farris
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Decoded : The Science Behind Why We Buy
Phil Barden
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The Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad
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Infinite Possibility : Creating Customer Value on the Digital Frontier
B. Joseph Pine
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Why People Buy : Motivation Research and Its Successful Application
Louis Cheskin
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Hello, My Name Is Awesome : How to Create Brand Names That Stick
Alexandra Watkins
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A Year Without "Made in China" : One Family's True Life Adventure in the Global Economy
Sara Bongiorni
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Stress, Affluence and Sustainable Consumption
Cecilia Soler
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Powerlines : Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Data Driven Marketing For Dummies
David Semmelroth
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit Yarrow
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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In Data We Trust : How Customer Data is Revolutionising Our Economy
Lars Luck
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