Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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PR Today : The Authoritative Guide to Public Relations
Morris Trevor Morris
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Focus Groups : Applying Communication Theory through Design, Facilitation, and Analysis
Christine S. Davis
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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A Handbook of Corporate Governance and Social Responsibility
Guler Aras
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Paradox in Public Relations : A Contrarian Critique of Theory and Practice
Kevin L. Stoker
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Relationship Building in Public Relations
Petra Theunissen
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Corporate and Organizational Identities : Integrating Strategy, Marketing, Communication and Organizational Perspective
Bertrand Moingeon
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Student Workbook to Accompany Crisis Communications : A Casebook Approach
Kathleen Fearn_Banks
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Manager's Guide to Excellence in Public Relations and Communication Management
David M. Dozier
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Facets of Corporate Identity, Communication and Reputation
Tc Melewar
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Productive Reflection at Work : Learning for Changing Organizations
David (Deakin University, Australia) Boud
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Strategic Public Relations Leadership
Anne Gregory
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Rethinking Public Relations : Persuasion, Democracy and Society
Kevin Moloney
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Crisis Communication : Managing Stakeholder Relationships
Audra (Kristiania Univ. College, Norway) Diers-Lawson
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Rethinking Public Relations : Persuasion, Democracy and Society
Kevin Moloney
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Advancing Crisis Communication Effectiveness : Integrating Public Relations Scholarship with Practice
Yan Jin
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Nation Branding : Concepts, Issues, Practice
Keith Dinnie
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Practice of Public Relatons, The, Global Edition
Fraser P. Seitel
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