Student Workbook to Accompany Crisis Communications : A Casebook Approach PDF
by Kathleen Fearn_Banks, Kathleen Fearn-Banks
Description
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
Information
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Download - Immediately Available
- Format:PDF
- Pages:114 pages
- Publisher:Taylor & Francis
- Publication Date:25/08/2016
- Category:
- ISBN:9781134972746
Other Formats
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- EPUB from £35.99
- Hardback from £135.00
Information
-
Download - Immediately Available
- Format:PDF
- Pages:114 pages
- Publisher:Taylor & Francis
- Publication Date:25/08/2016
- Category:
- ISBN:9781134972746