Consumer Behavior, Global Edition
Leon G. Schiffman
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Breaking Through, 2nd Edition : Implementing Disruptive Customer Centricity
S. Vandermerwe
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Business Process Mapping : Improving Customer Satisfaction
J. Mike Jacka
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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Strategic Customer Management : Strategizing the Sales Organization
Nigel F Piercy
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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Master Data Management in Practice : Achieving True Customer MDM
Dalton Cervo
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Long Term Warranty and After Sales Service : Concept, Policies and Cost Models
Anisur Rahman
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Business Process Mapping : Improving Customer Satisfaction
J. Mike Jacka
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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CRM : Redefining Customer Relationship Management
Jeffrey Peel
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America's Service Meltdown : Restoring Service Excellence in the Age of the Customer
Pupo Raul Pupo
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Consumer Services and Economic Development
Colin C. Williams
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Superior Customer Value in the New Economy : Concepts and Cases, Second Edition
William C. Johnson
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Creative Cost-Benefits Reinvention : How to Reverse Commoditization Hell in the Age of Customer Capitalism
C. Dussart
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Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
Roy Langmaid
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Customer Management Excellence : Successful Strategies from Service Leaders
Mike Faulkner
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