The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Strategic Communication : Public relations at work
Jane (University of Queensland) Johnston
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Outdoor Advertising the Modern Marketing Force : A Manual for Business Men and Others Interested in the Fundamentals of Outdoor Advertising
Outdoor Advertising Association of America
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Understanding Culture and Ethics in Organizations
Institute of Leadership & Management
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Media Relations : Issues and strategies
Jane (University of Queensland) Johnston
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Global Public Relations : Spanning Borders, Spanning Cultures
Alan R. (University of North Carolina, US University of North Freitag
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Share This : The Social Media Handbook for PR Professionals
CIPR (Chartered Institute of Public Relations)
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Share This : The Social Media Handbook for PR Professionals
CIPR (Chartered Institute of Public Relations)
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Organizations and the Bioeconomy : The Management and Commodification of the Life Sciences
Alexander (Chalmers University of Technology, Sweden) Styhre
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Start Your Own Vending Business : Your Step-By-Step Guide to Success
The Staff of Entrepreneur Media
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Board Accountability in Corporate Governance
Andrew (University of Leeds, Leeds, England, UK) Keay
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Consumer Sales Law : The Law Relating to Consumer Sales and Financing of Goods
John Macleod
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