Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries : The Commercialization of Intellectual Property
Martin Austin
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Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries : The Commercialization of Intellectual Property
Martin Austin
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Healthcare Relationship Marketing : Strategy, Design and Measurement
Ira J. Haimowitz
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Healthcare Relationship Marketing : Strategy, Design and Measurement
Ira J. Haimowitz
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Presentation Planning and Media Relations for the Pharmaceutical Industry
John Lidstone
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Presentation Planning and Media Relations for the Pharmaceutical Industry
John Lidstone
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Marketing Planning for the Pharmaceutical Industry
John Lidstone
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Marketing Planning for the Pharmaceutical Industry
John Lidstone
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