Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi Santo
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Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi Santo
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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Sponsored Editorial Content in Digital Journalism
Jonathan Hardy
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Sponsored Editorial Content in Digital Journalism
Jonathan Hardy
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Advertising : Its Business, Culture and Careers
Andy Tibbs
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Advertising and the World Wide Web
David W. Schumann
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