Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media
Ronald D. Smith
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Multimodal Legitimation : Understanding and Analysing Political and Cultural Discourse
Rowan R. Mackay
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina Koporcic
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Workplace Culture in Mass Communication Industries
Martina Topic
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Workplace Culture in Mass Communication Industries
Martina Topic
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Sponsored Editorial Content in Digital Journalism
Jonathan Hardy
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Sponsored Editorial Content in Digital Journalism
Jonathan Hardy
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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The Persuasion Industries : The Making of Modern Britain
Steven McKevitt
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The Marketplace of Attention : How Audiences Take Shape in a Digital Age
James G. Webster
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Traversing Digital Babel : Information, E-Government, and Exchange
Alon Peled
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