Principles of Strategic Communication
Derina Holtzhausen
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Emerging Practices in the Age of Automated Digital Journalism : Models, Languages, and Storytelling
Berta Garcia-Orosa
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Emerging Practices in the Age of Automated Digital Journalism : Models, Languages, and Storytelling
Berta Garcia-Orosa
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi Santo
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Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi Santo
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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Sponsored Editorial Content in Digital Journalism
Jonathan Hardy
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Sponsored Editorial Content in Digital Journalism
Jonathan Hardy
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Design for Media : A Handbook for Students and Professionals in Journalism, PR, and Advertising
Di Hand
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Design for Media : A Handbook for Students and Professionals in Journalism, PR, and Advertising
Di Hand
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Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media
Ronald D. Smith
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Transmedia Practices in the Long Nineteenth Century
Christina Meyer
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Transmedia Practices in the Long Nineteenth Century
Christina Meyer
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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