Advertising in MENA Goes Digital
Ilhem Allagui
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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Essential Knowledge for the Aspiring Media Professional
John Zaffuto
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Essential Knowledge for the Aspiring Media Professional
John Zaffuto
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Marketplace of Attention : How Audiences Take Shape in a Digital Age
James G. Webster
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Traversing Digital Babel : Information, E-Government, and Exchange
Alon Peled
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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How to Succeed in a PR Agency : Real Talk to Grow Your Career & Become Indispensable
Kristin Johnson
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How to Succeed in a PR Agency : Real Talk to Grow Your Career & Become Indispensable
Kristin Johnson
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Immersive Longform Storytelling : Media, Technology, Audience
David Dowling
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Immersive Longform Storytelling : Media, Technology, Audience
David Dowling
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Transmedia Practices in the Long Nineteenth Century
Christina Meyer
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