Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. Oswald
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. Oswald
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The Artist in the Machine : The World of AI-Powered Creativity
Arthur I. Miller
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Creating Value : The Theory and Practice of Marketing Semiotics Research
Laura R. Oswald
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Doing Semiotics : A Research Guide for Marketers at the Edge of Culture
Laura R. Oswald
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Doing Semiotics : A Research Guide for Marketers at the Edge of Culture
Laura R. Oswald
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