Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Whose Space is it Anyway? : Place Branding and the Politics of Representation
Cohen-Avenel Pascale Cohen-Avenel
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Whose Space is it Anyway? : Place Branding and the Politics of Representation
Cohen-Avenel Pascale Cohen-Avenel
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. Oswald
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. Oswald
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The Fabric of Interface : Mobile Media, Design, and Gender
Stephen Monteiro
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The Hybrid Media System : Politics and Power
Andrew Chadwick
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Media, Persuasion and Propaganda
Marshall Soules
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Consumer Behavior and Culture : Consequences for Global Marketing and Advertising
Marieke de Mooij
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The Politics of Mass Digitization
Nanna Bonde Thylstrup
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The Digital Plenitude : The Decline of Elite Culture and the Rise of New Media
Jay David Bolter
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The Artist in the Machine : The World of AI-Powered Creativity
Arthur I. Miller
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Material Noise : Reading Theory as Artist's Book
Anne M. Royston
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You Are Here : A Field Guide for Navigating Polarized Speech, Conspiracy Theories, and Our Polluted Media Landscape
Whitney Phillips
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Advertising and Society : An Introduction
Carol J. Pardun
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Fashionable Childhood : Children in Advertising
Professor Annamari Vanska
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Autographic Design : The Matter of Data in a Self-Inscribing World
Dietmar Offenhuber
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Drink and Culture in Nineteenth-century Ireland : The Alcohol Trade and the Politics of the Irish Public House
Bradley Kadel
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