Description
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination.
The failure is due to a poor understanding of customers' needs.
Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:288 pages, 41 black & white tables, 49 figures
- Publisher:Palgrave Macmillan
- Publication Date:06/10/2010
- Category:
- ISBN:9780230294486
Other Formats
- Paperback / softback from £36.85
Information
-
Download - Immediately Available
- Format:PDF
- Pages:288 pages, 41 black & white tables, 49 figures
- Publisher:Palgrave Macmillan
- Publication Date:06/10/2010
- Category:
- ISBN:9780230294486