Fascinate : Your 7 Triggers to Persuasion and Captivation EPUB
by Sally Hogshead
EPUB
Description
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascinationand how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
Which brand of frozen peas you pick in the case
Which city, neighborhood, and house you choose
Which profession and company you join
Where you go on vacation
Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertFascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:288 pages
- Publisher:HarperCollins
- Publication Date:09/02/2010
- Category:
- ISBN:9780061966163
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Information
-
Download - Immediately Available
- Format:EPUB
- Pages:288 pages
- Publisher:HarperCollins
- Publication Date:09/02/2010
- Category:
- ISBN:9780061966163
