Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising
Sara Rosengren
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Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
Ivana Busljeta Banks
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Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative
Peeter Verlegh
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Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice
George Christodoulides
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Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement
Vesna Zabkar
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Advances in Advertising Research IX : Power to Consumers
Verolien Cauberghe
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Advances in Advertising Research X : Multiple Touchpoints in Brand Communication
Enrique Bigne
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Advances in Advertising Research (Vol. III) : Current Insights and Future Trends
Tobias Langner
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Advances in Advertising Research (Vol. 2) : Breaking New Ground in Theory and Practice
Shintaro Okazaki
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