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The Insight Discipline : Crafting New Marketplace Understanding That Makes A Difference, Paperback / softback Book

The Insight Discipline : Crafting New Marketplace Understanding That Makes A Difference Paperback / softback

Part of the AMA Leadership Series: 7 Big Problems of Marketing series

Paperback / softback

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In his new book The Insight Discipline: Crafting New Marketplace Understand That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis “findings.” Moreover, it will show you how to use new insight to influence thinking, decisions and action at any organizational level.

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