Strategisches Marketing Hybrider Produzenten ALS Ausdruck Des Neuen Marketingverstandnisses Von Vargo/Lusch
Florian Muller
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£14.90
£13.45
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Book (Paperback)
Beaudry ( Robert) V. Vargo (George) U.S. Supreme Court Transcript of Record with Supporting Pleadings
Robert J Beaudry
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£19.99
£19.55
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Book (Paperback / softback)
A New Paradigm in Marketing - The Service Dominant Logic : Academia's Reactions to the Theory of Vargo and Lusch
Christina Weissenfels
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Format: Book (Paperback / softback)
The Service-Dominant Logic of Marketing : Dialog, Debate, and Directions
Robert F. Lusch
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The Service-Dominant Logic of Marketing : Dialog, Debate, and Directions
Robert F. Lusch
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Robert F. (University of Arizona) Lusch
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Content is King : News Media Management in the Digital Age
Lecturer in Service Operations Gary Graham
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Format: Book (Hardback)