Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

The Digital Marketing Planner : Your Step-by-Step Guide, Paperback / softback Book

The Digital Marketing Planner : Your Step-by-Step Guide Paperback / softback

Paperback / softback

Description

Your step-by-step guide to creating your own digital marketing plan.

From assessing a company and creating strategy and objectives, to planning resources and presenting your work.

Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you’ll:  Learn all the key information you need.

See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals.

Both books can be purchased together in a discounted pack.

Information

Other Formats

Save 0%

£15.99

£15.89

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information