Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Marketing in the Participation Age : A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage, Hardback Book

Marketing in the Participation Age : A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage Hardback

Hardback

Item not Available

Description

Turn intrinsic human desires into your most powerful marketing tool.

Marketing in the Participation Age shows you how to rethink marketing.

Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved.

Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools.

This book provides fresh inspiration, with a new framework for doing things differently." Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." Kris Pinto, founder of Moxie Interactive

Information

Save 31%

£22.99

£15.75

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information