Sports Entrepreneurship : Theory & Practice Paperback / softback
Edited by Dorene Ciletti, Simon Chadwick
Paperback / softback
Description
Sport is inherently entrepreneurial, though few formal connections exist in academic literature.
Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective.
The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them.
The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:222 pages
- Publisher:Fitness Information Technology, Inc, U.S.
- Publication Date:24/01/2012
- Category:
- ISBN:9781935412250
Information
-
Out of stock
- Format:Paperback / softback
- Pages:222 pages
- Publisher:Fitness Information Technology, Inc, U.S.
- Publication Date:24/01/2012
- Category:
- ISBN:9781935412250