Marketing Identities : The Invention of Jewish Ethnicity in Ost und West Paperback / softback
by David A. Brenner
Paperback / softback
Description
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world.
Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness.
Marketing Identities is thus about the beginnings of ""ethnicity"" as we know it in the late twentieth century.
An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:248 pages, 21 Black and White Images
- Publisher:Wayne State University Press
- Publication Date:28/02/2018
- Category:
- ISBN:9780814345191
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:248 pages, 21 Black and White Images
- Publisher:Wayne State University Press
- Publication Date:28/02/2018
- Category:
- ISBN:9780814345191