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Mastering e-Business, Paperback / softback Book

Mastering e-Business Paperback / softback

Part of the Master Series (Business) series

Paperback / softback

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Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society.

The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area.

Mastering e-Business focuses on key management, business, marketing and strategic issues.

Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society.

The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community.

Written in a clear accessible style, each chapter includes mini case studies citing real world examples.

Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.

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£27.99

£26.95

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