Real Luxury : How Luxury Brands Can Create Value for the Long Term Hardback
by M. Pinkhasov, R. Nair
Hardback
Description
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints.
It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Information
-
Item not Available
- Format:Hardback
- Pages:228 pages, VIII, 228 p.
- Publisher:Palgrave Macmillan
- Publication Date:27/08/2014
- Category:
- ISBN:9781137395566
Other Formats
- Paperback / softback from £39.99
- PDF from £38.24
Information
-
Item not Available
- Format:Hardback
- Pages:228 pages, VIII, 228 p.
- Publisher:Palgrave Macmillan
- Publication Date:27/08/2014
- Category:
- ISBN:9781137395566