Research Agenda for Place Branding PDF
Edited by Dominic Medway, Gary Warnaby, John Byrom
Description
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing.
It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and fully reconsider its purpose and goals.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Edward Elgar Publishing
- Publication Date:22/04/2021
- Category:
- ISBN:9781839102851
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Edward Elgar Publishing
- Publication Date:22/04/2021
- Category:
- ISBN:9781839102851