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Research Agenda for Place Branding, PDF eBook

Research Agenda for Place Branding PDF

Edited by Dominic Medway, Gary Warnaby, John Byrom

PDF

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing.

It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and fully reconsider its purpose and goals.

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