Real Luxury : How Luxury Brands Can Create Value for the Long Term Paperback / softback
by M. Pinkhasov, R. Nair
Paperback / softback
Description
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints.
It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:228 pages, VIII, 228 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2014
- Category:
- ISBN:9781349484232
Other Formats
- Hardback from £33.85
- PDF from £19.54
Information
-
Out of stock
- Format:Paperback / softback
- Pages:228 pages, VIII, 228 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2014
- Category:
- ISBN:9781349484232