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Patron Engagement and Marketing Products and Services for Public Libraries, Paperback / softback Book

Patron Engagement and Marketing Products and Services for Public Libraries Paperback / softback

Part of the Library Technology Reports series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

In response to public libraries’ interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced.

Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities.

Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the strategic performance of the library and the effectiveness of its marketing efforts.

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£45.95

Available to Order - This title is available to order, with delivery expected within 2 weeks
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