The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
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Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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Rumors : Uses, Interpretations and Images
Jean-Noel Kapferer
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Rumors : Uses, Interpretation and Necessity
Jean-Noel Kapferer
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Les marques Capital de l'entreprise
Jean-Noel Kapferer
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Rumors : Uses, Interpretation and Necessity
Jean-Noel Kapferer
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Rumors : Uses, Interpretation and Necessity
Jean-Noel Kapferer
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Format: eBook (PDF)
